Build awebsite that

Thoughtfully designed websites for service-based businesses that want a calm, organized process and a website they're proud to share.

works

MerleneStudio

You might be here because...

You're building something new or finally giving your business the website it deserves. If any of these sound familiar, you're in good company.

"I've been putting this off for months."

You know you need a website, but every time you think about domains, hosting, copywriting and design, it feels like too much. Let's make it manageable.

 

"I know what I do. I just don't know how to explain it online."

Turning years of experience into a clear, confident website is harder than it looks. We'll work through it together.

 

"I'm too experieced to settle for 'good enough'."

You've spent years building your reputation. Your website should reflect the same level of care and professionalism that your clients already expect from you.

 

"I don't have time to become a design & tech expert."

You have clients to serve and a business to run. I'll handle the technical details while keeping you informed every step of the way.

 

"I want someone who's organized."

You appreciate clear timelines, checklists and knowing exactly what happens next. So do I.

 

"I just want to work with a real person."

Someone who answers your emails, knows your project inside and out, and doesn't disappear halfway through.

 

From First Conversation to Launch

You don't need a 47-page project brief.

You don't need to speak "web designer."

You don't need to know the difference between hosting, domains, DNS or SEO.

You just need an idea—and someone who can help turn it into a website that feels like you.

Every website begins in the same place: with a conversation. The rest unfolds from there.

It starts with an idea...

You don't need polished copy.

You don't need professional photos.

You don't need to know what pages you need.

You don't need all the answers.

You just need a place to begin.

Together we'll find clarity...

We'll organize your ideas.

We'll shape your message.

We'll build a plan that makes sense.

By the time we start designing, you'll know exactly where we're headed.

Clarity comes before design.

Design with purpose...

This is where your ideas take shape. Every decision is made with your business and your audience in mind, not just what looks good on screen.

Thoughtful design builds trust.

I'll take care of the details...

From design and development to hosting, domains and all the technical pieces behind the scenes, I'll guide the project from beginning to end.

You get to focus on your business while I focus on your website.

No overwhelm. No guesswork.

Launch with confidence...

Before your website goes live, everything is tested, polished and ready.

You'll know how to use your website.

You'll know what comes next.

And you'll know I'm still here if you need me.

Because launching your website is just the beginning.

Building a website shouldn't be overwhelming...

Most people don't built websites eery day. You probably have some questions (and you should) so let's answer some of the questions I hear the most often.

Do I need to know anything about websites and design?

Not at all. That's my job but don't worry, we'll work together to create the website that best fits your business and your goals. Without the jargon.

Who will I actually be working with?

Me.  Not an account manager, junior designer or assistant. I work one on one with you from our first converation until your site is live on the web. (I've always disliked the bait-and-switch where you hire one person and never speak to them again.)

What if I don't have my content yet?

Don't worry, that's completely normal at the start of a project. During our discovery call we talk about what your site needs for content and I'll guide you through the process.

What if I don't even know what I want (or need)?

You know your business and goals better than anyone. We'll work together to make sure your site is a reflection of you and your business.

How long does it take?

You'll be surprised by how quickly your new website comes together. I work on only one project, with one client, at a time. Once we've had our discovery call and made a plan we will book your dedicated website build week. No worries about things dragging on for weeks or months.

Do you use AI?

Your website will be designed custom for you and your business. I don't use AI to build websites. I do at times use AI to help with brainstorming and ideas. It can be a fantastic resource but I still value a personal, human-first approach.

If AI generated content or images are ever part of your project, we'll talk about it first. No surprises.

What's your goal for every project?

I want you to come away thinking "wow, that was easier than I thought it would be" and proud to show off your new website to your customers.

My goal is create a smooth and organized project with a little fun sprinkled in.

Hi, I'm Merlene

I've been building websites since the days when they were hand-coded in HTML and uploaded over dial-up internet. A few things have changed since then.

What hasn't changed is my belief that a great website should feel approachable, reflect the personality behind the business and help people take the next step with confidence.

Over the years I've worked in web design, technical support, domains and DNS, helping businesses solve everything from simple website questions to complex online challenges. Today, Merlene Studio brings all of that experience together with one goal: making the website process feel a little less overwhelming.

When we work together, you'll always be working directly with me from our first conversation through launch day.

photo of Merlene Paynter

Here's how it works...

I believe great websites are built with focus, not rushed between a dozen other projects. That’s why I work on one website at a time. When it’s your build week, your project has my full attention, with dedicated time for design, development, review and launch.

Step 1

Discovery Call

We meet, talk about your business and decide if we're a good fit.

Step 2

Homework

You'll gather your content, photos and any existing branding. I'll give you a clear checklist so you always know what's needed.

Step 3

Build Week

Once everything is ready, your project gets its dedicated build week. This is when the design comes to life.

Step 4

Review & Refine

You'll review the site, request any final tweaks and we'll make sure everything feels just right.

Step 5

Launch!

We go live, celebrate, and make sure you're comfortable updating your website moving forward.

The Experience, in Her Words

Working with Merlene was an absolute pleasure. From start to finish, she made what could have been a complicated project feel simple and organized. Her clear pre-build “homework” made it easy to prepare, and her project management kept everything on track without ever feeling overwhelming. 

The process was seamless from kickoff to launch! The site build began on Monday, was ready for review by Wednesday, and launched successfully by Friday. I was amazed at both the speed and the quality of the final product.

Professional yet friendly, Merlene combines efficiency with a personal touch. She exceeded every expectation and made the entire experience not just productive, but enjoyable. I couldn’t recommend her more highly.

Bonnie Wittenburg
Founder & CEO, HelpAtHome.Tech

Let's start with a conversation...

You don't need to have everything figured out before we talk.

In fact, most people don't.

Bring your ideas, your questions, your half-finished notes or simply the business that you love that's ready for a website that finally feels like you.

We'll start there.

No pressure. No confusing jargon. Just a friendly conversation about where your business is headed.